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BOOK SUMMARY :

In their new book s business reinventing the services organization james a alexander and mark hordes offer a comprehensive and focused approach by which decision makers in product professional services and support services organizations can embrace services as a strategic weaponnote citations are based on reference standards however formatting rules can vary widely between applications and fields of interest or study the specific requirements or preferences of your reviewing publisher classroom teacher institution or organization should be appliedpmec 2005 attendees receive free book s business reinventing the services organization share article attendees at the product management educational conference pmec 2005 sponsored by the association of international product marketing and management aipmm will receive a free copy of the james alexander and mark hordes book a former change management partner with accenture mark hordes is change management thought leader keynote speaker and former managing editor of the organizational excellence journal oej he is the co author of several best selling books including s business reinventing the services organizationservice businesses law and legal definition industrial classification industries are broadly classified as goods producing and services producing but in the gradual evolution of industrial classification ever new definitions of the services producing sectors have emerged indeed continue to emerge

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